Fad diets rarely work. By their very definition they just cannot work. Certainly not in the long term. They come with a buzz and then disappear as fast as they appeared. And often they are not backed by scientific tests but anecdotal reports.
A fad diet or diet cult : is a diet that makes promises of weight loss or other health advantages such as longer life without backing by solid science, and in many cases are characterized by highly restrictive or unusual food choices. (Source: Wikipedia)
Due to the restrictive nature of fad diets, they can sometimes seem to work and even work fast. This is what causes the initial excitement. But then the body and mind begin to “rebel” against these restrictions causing many of the dieters to fall off the wagon. Back to the new diet.
Can This New Diet Trend Work?
But a new diet that is trending right now just may have something to it. For one, it is published in a respectable journal, The American Journal of Clinical Nutrition. Secondly, it is based on scientific study. Thirdly, it is based on one of the vital aspects of fat loss success, calorie intake restriction.
Now, calorie restriction is not the holy grail of weight loss it’s believed to be. Neither is it always in line with healthy lifestyle. This is because caloric deficit, which is supposed to help lose fat, can actually be unhealthy and cause weight gain. This is because types of calories consumed matter.
The new diet, dubbed “phantom fullness”, is about tricking the body into believing that the stomach is full. It is named so because it is about making one fill full after ingesting empty calories.
While this is not an entirely new thing – health shakes are supposed to work the same way – there is a simple but potentially effective twist to it. What is this trick?
It is mostly about consistency. 15 men were given milkshakes of different thicknesses. 100 calorie shakes were served thicker than 500 calorie ones. It was observed that the 100 calorie shakes made the individual fill fuller than the 500 calorie ones. The increase in perceived fullness was attributed to “increased viscosity”.
This was a small test, and further research may be needed. It would also be a good idea to run a longer test to see if perhaps the body will recognize that it is not getting nutrients. This can cause a paradoxical effect as the body senses starvation and starts to hold on to fat stores.